Extend the life of your color while improving hair’s integrity and boosting shine. This pH-balanced, sulfate-free shampoo gently cleanses while minimizing the absorption of substances that interact with color and is powered by proprietary technology to provide superior color retention. ArganIDhelps repair and seal the cuticle to lock in color, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against color loss and damage caused by sunlight and environmental aggressors.